Basics of Search Engine Optimization

On-page and Off-page SEO

Search engine optimization is a complicated and ever-evolving science, but in order to smartly interview a possible SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that impact your SEO (keywords, functionality, page headings, outbound backlinks, internal links, and so forth).

Off-page SEO will be the factors that relate right to matters outside of your website that affect the SEO of the website, such as inbound links, citations, sociable sharing, etc .

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you are not able to blame them for absence of results. A good SEARCH ENGINE OPTIMIZATION provider will review your website and report back about your on-page SEO, and exactly how it can be enhanced. You should have your web designer make the adjustments. If you have any query about seo, then you can also read FAQs online.

An increase in website positioning is not always an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further in the search engine results. They cannot guarantee a rise in sales or leads, because that factor is decided by your own sales funnel. It is not the SEO provider's job to be sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

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